Hyperreal
Personal Project
Web Design
2024
Hyperreal is a concept coined by Baudrillard, “the generation by models of a real without origin or reality." When Baudrillard first proposed his theory of hyperreality in 1981, it was considered controversial. Today, hyperreality is a permanent part of modern life, as the use of social media and digital devices has made the web feel like the real world.
A collection of AI imagery, photography, fine art, and film, archiving the evolution of simulacrum in visual culture. The site invites visitors to reflect on their own interactions with imagery. How do you navigate a world where the real and replica coexist?