Spotify Wrapped: Find Your Pulse
Personal Project
Campaign Branding
Generative Design
2025
Each year, Spotify Wrapped turns millions of listening habits into cultural moments. For this conceptual campaign, I created a dynamic visual system that reflects the rhythm, tone, and pulse of music itself—transforming personal data into expressive, generative typography. Powered by a custom P5.js type generator, the identity evolves in real time, mirroring the individuality of each listener’s sonic journey. Rather than simply visualizing sound, this campaign invites users to feel their audio fingerprint—fluid, vibrant, and uniquely their own.